Yellow Backie

An awesome Amsterdam initiative to spark some love between Amsterdam locals and its tourists with a famous Dutch custom: riding the luggage rack of the bike.

Yellow Backie
 is a very charming way for visitors to experience Amsterdam through the eyes of an Amsterdammer, and for Amsterdammers to be hospitable.
As they say in the commercial (created by : “it’s a bit like couch surfing”. But then on a bike, without the smelly socks in your living room.

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Reuben Alexander